Chris Koszuta: Experience

Experience.

About

Versatile, data-driven executive & advisor with a proven track record of building and transforming digital & eCommerce products and services. Experienced in leading digital marketing, business development, partnerships, and new initiatives — consistently driving substantial revenue and profit growth.

I specialize in:

Digital & eCommerce Products: Websites, apps, platforms.
Services: D2C subscriptions, one-time purchases, affiliate, and B2B.
Digital Marketing: Performance and content marketing (email, social, blogs, SEM/PPC, SEO).
Business Development & Partnerships.

At Hal Leonard I led Hal Leonard Digital, building and managing a portfolio of digital and eCommerce products and services that generated tens of millions in annual revenue, achieving 27% year-over-year EBITDA growth in 2023.

I have driven measurable results both hands-on and by leading cross-functional teams — including product & project managers, developers, marketers, paid ad specialists, SEO experts, and designers. My passion for continuous improvement and innovation has unified and transformed businesses, enhanced customer engagement, and reduced acquisition costs.

Achievement Highlights:

Increased annual revenue by 536% over seven years through strategic product development and marketing initiatives.
Launched the world’s first subscription service for streaming sheet music, revolutionizing how musicians access, interact with, and utilize sheet music.
Advised businesses across diverse industries, delivering substantial revenue and profit growth through customized digital and eCommerce strategies.

Identifying optimization and growth opportunities is my forte — I bring creative solutions to every challenge.

My complete résumé is available upon request. Visit LinkedIn for additional details.